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Hats for people who actually live here.
The fleur-de-lis. The arch city. Tower Grove. CITY. We've been making St. Louis headwear since 2018, small-batch, in organic cotton and recycled fabric.
Not tourist merch. Not a novelty tee you wear once. A hat you'll put on four hundred times.
100% organic cotton or recycled polyester
USA-made styles cut and sewn in Missouri and Ohio
Carbon-neutral shipping, free over $75
Every order funds kelp forest restoration and ocean plastic recovery
Wear where you're from without trying too hard. That's the whole idea.
Common questions
How do your hats fit? Regular hats are built around hat size 7 1/8 and adjust up or down, so they fit most adults. Small fit (about 6 3/4) and kids (about 6 3/8) versions are available on select styles. See Hats 101.
What's the difference between low profile and mid profile? Low profile hats have a shallower crown that sits closer to the head. Mid profile hats have a deeper crown and sit higher. Each product page says which one it is.
Are these hats made in the USA? Many are, cut and sewn in Missouri and Ohio. Others are made overseas in audited facilities. The country of origin is listed on every product page, and the full USA-made lineup is in USA Made Hats.
Can I pick up in St. Louis? Yes. St. Louis orders get free local delivery or pickup at a pop-up event. Everywhere else in the US, shipping is free on orders over $75.
