Hats for people who actually live here.

The fleur-de-lis. The arch city. Tower Grove. CITY. We've been making St. Louis headwear since 2018, small-batch, in organic cotton and recycled fabric.

Not tourist merch. Not a novelty tee you wear once. A hat you'll put on four hundred times.

• 100% organic cotton or recycled polyester
• USA-made styles cut and sewn in Missouri and Ohio
• Carbon-neutral shipping, free over $99
• Every order funds kelp forest restoration and ocean plastic recovery

Wear where you're from without trying too hard. That's the whole idea.