The concept behind JON BLANCO came from a personal struggle in finding local apparel that was both practical and rooted in a bigger vision. It stemmed from my own frustration with the status quo. The brand's founding motto, "inspired by the world," tied together our vision to build a brand that is better for both people and planet.

This is where our guiding principle, "Better for you. Better for the planet." comes from.

We have come a long way since our first product and first pop up event.

I started this brand with a few hundred dollars and without any experience in fashion. Despite the shoestring budget and lack of experience, JON BLANCO has brought together a diverse array of individuals - people that care about fashion's impact on the world.

This is what keeps me going.

I have big ambitions for the brand.

Imagine an independently-run brand that changes the conversation about fashion.

Imagine a clothing brand that focuses on the long-term impact of its business practices, not short-term profits.

I want to build the clothing brand of the future. One that focuses on organic and recycled fabrics, traceability and accountability. One that knows and understands it impact in the world - both the good and the bad.

I know we can make a difference, together.

Will you join me? I hope so.

Stay inspired,

Anthony, Founder