Most STL merch is not made to last.
Most city merch is cheap junk you throw out in a year. We make small-batch organic cotton hats for St. Louis. You can be proud to represent where you're from for a decade, not a season.
Our story
We started JON BLANCO in 2018. The concept behind JON BLANCO came from a personal struggle finding quality local apparel that was not driven by the constant cycles of trends. We were frustrated with poor quality items that didn't last. We were sick of the overwhelming trends. We longed for something simpler.
How it started
How it's going
IT WAS ONLY AN IDEA
How did we get here?
The brand's founding motto, "inspired by the world," tied together our vision to build a brand that is better for both people and planet, but we have come a long way since our first product and first pop up event. The brand has evolved into a destination for finding quality headwear you can rely on.
We understand the frustration and helplessness that one can encounter when shopping.
Love your purchase
Feel good
We want you to feel good about your purchase. That is the way that it should be.
You shouldn't have to fight your way through the noise of constant advertising from other brands just to order a trendy item that you end up regretting.
We partner with skilled makers who take pride in their work. Our hats are made to last.
You deserve headwear that stands the test of time.